Stanton & Company believes the sports marketing world deserves a fresh approach. As the sports marketing industry grows and evolves, and with a changing media landscape, a unique opportunity exists. Athletes and companies recognize the need to break through the clutter and create new opportunities for exposure and promotion. And the traditional boundaries between sports and entertainment no longer exist, opening up a whole new world of opportunity. Now more than ever our society needs inspirational role models and positive, meaningful stories, and with smart strategy and bold creativity, sports can deliver.