Michelle Roark Featured in Business Week | stanton-company.com

Michelle Roark Featured in Business Week

Michelle Roark was one of six entrepreneurial athletes featured in the most recent issue of Business Week.

Amy Barrett writes of Roark:

In 2005, as freestyle mogul skier Michelle Roark was training for the 2006 Olympics in Turin, a sports psychologist told her to use all five of her senses to envision victory. One was a stumper: What is the smell of victory? Most of the perfumes Roark tried gave her a headache, so she created her own scent, a mixture of roses, pink grapefruit, and bergamot—smells associated with confidence, energy, and focus.

Roark left Turin without a medal but with an idea for a company. In April, 2006, she launched Phi-nomenal, a perfume maker that had sales of $18,650 in its first year. Roark, one of three employees, mixes the perfumes herself in the third story of her downtown Denver townhouse. “I hand-pour everything, and I enjoy doing it myself,” she says. Roark uses natural ingredients such as rose oil from the Valley of the Roses in Bulgaria and lavender from Grasse, France.

Read the full Story: Game On – Business Week (PDF)

Posted on: August 7, 2007