Michelle Roark Featured in Business Week
Michelle Roark was one of six entrepreneurial athletes featured in the most recent issue of Business Week.
Amy Barrett writes of Roark:
In 2005, as freestyle mogul skier Michelle Roark was training for the 2006 Olympics in Turin, a sports psychologist told her to use all five of her senses to envision victory. One was a stumper: What is the smell of victory? Most of the perfumes Roark tried gave her a headache, so she created her own scent, a mixture of roses, pink grapefruit, and bergamot—smells associated with confidence, energy, and focus.
Roark left Turin without a medal but with an idea for a company. In April, 2006, she launched Phi-nomenal, a perfume maker that had sales of $18,650 in its first year. Roark, one of three employees, mixes the perfumes herself in the third story of her downtown Denver townhouse. “I hand-pour everything, and I enjoy doing it myself,” she says. Roark uses natural ingredients such as rose oil from the Valley of the Roses in Bulgaria and lavender from Grasse, France.