Steve Fisher Added to Bula Snowboarding Team
Bula, the largest snow sports accessory brand in North America has attracted one of snowboarding’s top talents to its growing team roster – 2007 X-Games Halfpipe Champion Steve Fisher. Fisher will wear custom Bula headwear during competition and promotional appearances and his limited edition Bula pro model will also be available to consumers at retail for the 2008 – 2009 retail season.“We’re dedicated to supporting the snowboarding community and building an A-list athlete roster in this channel,” said JF DuRocher, director of marketing and team manager of Bula. “Steve is at the top of his game and we’re psyched to have him riding for us – beyond his incredible talent, he always has fun, which is an incredible representation of Bula’s brand ethos and what we’re all about.”
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