SNOWBOARDER GRETCHEN BLEILER WINS ESPY AWARD | stanton-company.com

SNOWBOARDER GRETCHEN BLEILER WINS ESPY AWARD

Bleiler is fan’s choice for “Best Action Sports Female”

Los Angeles, CA July 21, 2008 – Gretchen Bleiler was chosen for “Best Action Sports Female” at the 2008 ESPY awards which aired Sunday, July 20th on ESPN.

Bleiler prevailed as the fan’s choice over tough competition including snowboarder Lindsay Jacobellis, Motocross athlete Jessica Patterson, and surfer Stephanie Gilmore. This was Bleiler’s second ESPY nomination and first ESPY win.

“The espy is one of the biggest awards in sports and it was a huge honor to win,” said Bleiler, “JT was the best host ever and it was a great night all around.”

In addition to the actual ESPY evening festivities, Bleiler had an action-packed ESPY week in Los Angeles. For a promotional film for mutual skincare sponsor Mission Product, Gretchen and basketball MVP Steve Nash spent some quality time skimboarding on Venice Beach. Bleiler also filmed a special “ESPY gift bag” segment for VH1’s The Fabulous Life with fellow ESPY nominee and Indy racecar driver Helio Castroneves.

Now, Bleiler prepares for her trip to the Olympic Games where she will be hosting Olympic coverage for Yahoo! sports. Video clips from her trips to the Gymnastics, Swimming and Track & Field Olympic Trials can be found at Yahoo! Sports, in the Olympic video section.
The ESPYs gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The 2008 ESPYs co-presented by HUMMER and Under Armour included both sport-specific awards such as Best MLB Player and Best WNBA Player and distinguishing “Best in Sport” awards, categories that pit different sports against each other, such as Best Team or Best Female Athlete. The ESPYs are committed to the advancement of The V Foundation for Cancer Research, established by ESPN with the late Jim Valvano and announced at the inaugural ESPYs in 1993.

Stanton & Company LLC is a sports marketing agency focused on promoting female athletes and developing strategic marketing programs around women’s sports. Both representing female athletes and working with brands/companies to develop effective sports marketing programs, Stanton & Company is generating awareness and momentum in the women’s sports industry.

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Posted on: July 24, 2008