Oakley Launches First Signature Women’s Apparel Series
Introducing the Gretchen Bleiler Signature Series Collection by Oakley
FOOTHILL RANCH, Calif., September 10, 2008 – Oakley, Inc. today announced the launch of the Gretchen Bleiler Signature Series Collection, a women’s line of technical outerwear, lifestyle apparel and accessories available this fall from Olympic silver medalist and four-time X Games snowboard champion.
The Gretchen Bleiler Signature Series Collection by Oakley is the first time the company will release a comprehensive apparel series inspired by a single athlete. The unparalleled designs in the new collection offer a bold and edgy attitude in simple yet sophisticated style.
“With her independence, inner strength and outgoing style, Gretchen is the perfect partner to ignite our women’s movement,” said Jenn Bradley, women’s brand director, Oakley. “Oakley evolved in the youth culture of action sports, empowering those who define their own lifestyles. Gretchen embodies the courage and charisma that inspire women today, and her sense of style and individuality shines through in her collection.”
Gretchen adds fashion designer to her ever-expanding repertoire of accomplishments. Every aspect of the new line echoes her independent spirit. She worked with Oakley’s expert designers to create a 17-piece collection that ranges from goggles and sunglasses to jackets and accessories, many of which carry her signature lion motif.
“This collection mirrors snow sports themselves – it’s a little racier than downhill skiing, a little bolder than cross-country but respectful of the power of the mountain and the heritage of mountain sports,” said Snowboarding Legend, Gretchen Bleiler. “I wanted to create clothing I would be excited to wear, and something entirely new that could take me from daily riding to just chillin’. That desire was fulfilled for instance by the beanies which fit under helmets but also can be worn around town, as well as a long sweater that can be worn as a base layer and still adds feminine flair off the mountain.”