SEATTLE, WASHINGTON (February 18, 2009) – K2 Snowboarding and Gretchen Bleiler are proud to announce that they have extended their partnership through 2012. Bleiler, an X Games champion and Olympic medalist, has been an integral part of the K2 International Pro Team for more than six years helping to progress women’s snowboarding through not only her on-snow accomplishments but through her involvement in the K2 Alliance and the development of products like her new K2 EcoPop snowboard coming out this fall, Affair boots, and Auto Agogo bindings.

“I’ve been a part of the K2 family since 2003 and can’t wait for the next few years ahead,” Gretchen said. “K2 does it their own way in everything from the team to the ads and the product technology. I’m especially excited about K2’s ECO direction and I am really proud to be getting behind the new EcoPop snowboard. It’s a board that just says no to extra toxins and materials that are harmful to the environment. Thanks for the love and support throughout my career, K2, and cheers to many more!”

“It would be impossible for me to list the amount of things that Gretchen brings to the K2 brand,” said Kevin Winkel, K2 International Team Manager. “Her accomplishments since she has been a part of K2 are a testament to her talent, professionalism and passion for not only the sport, but the lifestyle that makes snowboarding so great. She has been able to progress snowboarding not only in the development of K2 products but now also in women’s events, and fashion. She is truly a pleasure to work with and an inspiration as not only a snowboarder, but as an individual.”

This season Gretchen is busy preparing for the Olympics in 2010 coming off numerous podiums in competition, filming for the all women’s video project STANCE, working closely with K2 engineers on the development of new products for 2009 and beyond, and planning the 2nd Annual Cover Girl Snow Angels Invitational at Aspen/Snowmass that K2 is proud to be involved in over the next two years.

For more information on Gretchen and K2 Snowboarding including an exclusive interview, photos and more go to:

About K2 Snowboarding
Born in the Pacific Northwest in the shadows of the Cascade Mountains, K2 Snowboarding was raised in the backcountry of Baker. From the beginning, our goal has been to create original concepts and technology that drives snowboarding forward. 20 years later, we continue to innovate and progress the sport from the backcountry to the parks…and everything in between.

Kevin Winkel: Kevin@k2snowboarding.com 206.805.4800 x 1825

Posted on: February 27, 2009