24 Hour Fitness Announces Partnership with Six U.S. Olympic and Paralympic Hopefuls for 2010 Winter Games in Vancouver | stanton-company.com

24 Hour Fitness Announces Partnership with Six U.S. Olympic and Paralympic Hopefuls for 2010 Winter Games in Vancouver

24 Hour Fitness, the largest privately-owned U.S. fitness chain and the Official
Fitness Center Sponsor of the 2010 U.S. Olympic and Paralympic Teams, today
announced its partnership with six U.S. Olympic and Paralympic hopefuls for the
2010 Games: snowboarder Gretchen Bleiler, pairs skater Rockne Brubaker, short
track speedskater J.R. Celski, Paralympic skier Chris Devlin-Young, speedskater
Tucker Fredricks and skier Julia Mancuso. The athletes have joined Team 24 Hour
Fitness as they strive toward making the 2010 U.S. Olympic and Paralympic Team
and medaling this winter at the 2010 Olympic and Paralympic Winter Games in

As members of Team 24 Hour Fitness, these athletes will appear in the brand`s
Olympic marketing campaign, make promotional appearances at local clubs, and
develop signature workouts for members that will be available in-club and online
at www.24hourfitness.com and on the company`s YouTube channel at

"24 Hour Fitness is proud to continue its support of the U.S. Olympic and
Paralympic Teams and to help these athletes in their pursuit of capturing gold
in Vancouver," said Carl Liebert, chief executive officer, 24 Hour Fitness.
"These athletes are terrific ambassadors for promoting fitness and their
exclusive signature workouts can help guide all of our members no matter what
their fitness goals, whether it is to run a 5k or win a gold medal at the

Since it was founded in 1983, 24 Hour Fitness has supported many elite athletes
across a multitude of sports and is proud to add the following six athletes to
Team 24 Hour Fitness. For more information on each athlete visit

Gretchen Bleiler (halfpipe snowboarding) - 2006 Olympic silver medalist in
women`s halfpipe, member of 2006 U.S. Olympic Team, three-time X Games gold

Rockne Brubaker (pairs figure skating) - reigning U.S. National Champion in
pairs figure skating 

J.R. Celski (short track speedskating) - five-time medalist at 2009 World
Championships - gold (5000m relay, 3000m), silver (overall), bronze (1000m,
1500m); nominated to the U.S. Olympic Committee for inclusion to the 2010
Olympic Team 

Chris Devlin-Young (Paralympic alpine skiing) - four-time medalist (two gold,
two silver) in Paralympic alpine skiing, member of the 1994, 2002, and 2006 U.S.
Paralympic Teams 

Tucker Fredricks (speedskating) - member of 2006 U.S. Olympic Team 

Julia Mancuso (alpine skiing) - 2006 Olympic gold medalist in giant slalom,
member of the 2002 U.S. Olympic Team, and reigning Giant Slalom and Combined
National Champion 

As part of its partnership with the U.S. Olympic Committee (USOC), which
launched in 2003, 24 Hour Fitness offers eligible U.S. Olympic and Paralympic
athletes and hopefuls free and reduced rate club memberships to support them as
they train in their hometowns. Additionally, 24 Hour Fitness is proud to support
the U.S. Olympic Movement by sponsoring US Speedskating. As part of its
sponsorship, 24 Hour Fitness has been named the official health and fitness club
of the national governing body and has use of US Speedskating trademarks and
images, onsite signage at select events, US Speedskating website presence, and
athlete appearances. Through its support of the USOC and National Governing
Bodies, 24 Hour Fitness is one of the largest supporters of amateur athletics in
the country. 

As the Official Fitness Center Sponsor of the U.S. Olympic and Paralympic Teams,
24 Hour Fitness is also helping the athletes train for the Vancouver Games by
providing state-of-the-art equipment and expertise to U.S. Olympic Training
Centers in Colorado Springs, Colo.; Chula Vista, Calif.; and Lake Placid, N.Y.
Furthermore, the company has supported the USOC`s efforts in providing
specialized training to the USOC Paralympic Military Sports Camp in San Diego.
24 Hour Fitness continues to work closely with the USOC Sport Performance team
and is currently making enhancements to the U.S. Olympic Training Centers and
other U.S. Olympic training sites to help the team optimize its performance in

"I`m proud to once again be a member of Team 24 Hour Fitness," said Bleiler.
"Training plays such an integral role in any athlete`s success. 24 Hour Fitness
ensures that my teammates and I perform at our very best by outfitting the
Olympic Training Centers with state-of-the-art equipment and providing access to
all of their clubs so we can train no matter where our competitions take us." 

This will be the fourth Olympic Games for which 24 Hour Fitness has supported
America`s Olympic Team, having previously partnered with the USOC for the Athens
2004 Olympic Games, Torino 2006 Olympic Winter Games and Beijing 2008 Olympic

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the
health and fitness industry, serves more than three million members in more than
400 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered
the concept of making fitness accessible, affordable and a way of life for
everyone. The company demonstrates its leadership through sponsorships like that
of the U.S. Olympic Team and a commitment to the community through various
charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic
partnerships with major consumer brands like Coca-Cola, Dial and Everlast and
for the past eight seasons has partnered with NBC`s popular reality TV show,
"The Biggest Loser." Please call 1-800-224-0240 or visit www.24HourFitness.com
for more information and to find the location nearest you. 

U.S. Olympic Committee

The United States Olympic Committee (USOC) is recognized by the International
Olympic Committee as the sole entity in the United States whose mission involves
training, entering and underwriting the full expenses for the U.S. teams in the
Olympic, Paralympic, Pan American and Parapan American Games. In addition to
being the steward of the U.S. Olympic Movement, the USOC is the moving force for
support of sports in the United States that are on the program of the Olympic,
Paralympic, Pan American and Parapan American Games. For more information,
please visit www.teamusa.org.

24 Hour Fitness
Wendy Yellin, 925-543-3184
Edelman Sports
Heather Ferraiuolo, 212-704-8203
United States Olympic Committee
Nicole Saunches, 719-866-2236

For the complete story, please visit Reuters.com

Posted on: November 4, 2009