SECOND ANNUAL WOMEN IN BUSINESS EVENT INSPIRES AUDIENCE, GIVES INSIDER TIPS ON SPORTS MARKETING | stanton-company.com

SECOND ANNUAL WOMEN IN BUSINESS EVENT INSPIRES AUDIENCE, GIVES INSIDER TIPS ON SPORTS MARKETING

A sold out audience of 235 sports marketing professionals, athletes, brand managers and eager college students gathered at the Red Bull headquarters in Santa Monica, Calif. last night for the Second Annual Women in Business presented by Tadpole Marketing, in partnership with Stanton & Company.

Designed as a networking event to inspire individuals through the contributions of influential women in sports marketing, Women in Business featured a stacked panel of some of the most highly regarded women in sports marketing, including Laura Gentile, VP of espnW for ESPN, Jessica Mendoza, president of the Women’s Sports Foundation, Mary O’Connor, director of Olympic Marketing at The Marketing Arm, Carolyn Deighan Coyne, Tadpole Marketing founder, Julie Solwold, VP of global sports marketing for Paul Mitchell, Amy Stanton, founder and CEO of Stanton & Company and Diane Thibert, director of global PR for Oakley. Additionally, Amy Swift Crosby of SMARTY moderated the event.

Swift Crosby kept the audience intrigued and the panelists on their toes with a variety of questions ranging from how they broke into the traditionally male-dominated field of sports marketing to how they were affected by the 2009 recession and how they foresee 2010 being different.

After sitting on the panel, Amy Stanton noted, “Women naturally want to support and help each other and this was an event created to make that possible. It was an inspiring evening and I feel fortunate to have been part of it.”

In addition to the panel, attendees kicked off the evening with an opening cocktail hour and food provided by Chipotle. Immediately following the panel, audience members had the rare

opportunity to engage in one-on-one conversations with each panelist. As an added bonus, Vanguard Records recording artist, Daphne Willis treated the crowd to live acoustic performances.

“Following a very successful inaugural Women in Business last year, we strived to put together an even more dynamic event this year,” said Carolyn Deighan Coyne, Tadpole Marketing and Women in Business founder. “I was thrilled to sell out again this year, motivated by the tremendous group of speakers, and inspired by the attendees feedback and excitement about the event and their careers.”

For more information on the Second Annual Women in Business, visit www.tadpolemarketing.com

Posted on: January 14, 2010
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