Pure ~ New Pure Bar Packaging
Pure released new packaging for its Pure Bar, designed to communicate that Pure is a fun and spirited brand that provides nutrition through simple, raw, organic ingredients. The company wanted to better convey its commitment to freshness, its love of real ingredients, and its dedication to create flavorful bars. It now displays all of the ingredients on the front of the packaging. Pure Bar is made with certified organic ingredients, grown without the use of herbicides and pesticides. The bars are sweetened with agave nectar, and include walnuts; almonds; high antioxidant foods like raw cacao nibs, cocoa powder, wild blueberries, cherries, raw sunflower seeds, cranberries, apples, dates and nuts; and rice protein.
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