Ashley Koff, RD: Get Freshii15! – Drop Pounds, Gain Health With Convenient, Nutritious & Delicious Plan |

Ashley Koff, RD: Get Freshii15! – Drop Pounds, Gain Health With Convenient, Nutritious & Delicious Plan

Reclaim New Year’s Resolutions with Freshii’s innovative eating plan

LOS ANGELES, Jan. 26, 2011 /PRNewswire/ — Just weeks after ringing in 2011, many people have already broken their New Year’s resolutions to ‘lose weight’ and ‘get in shape.’  After admirable starts, the promises to shed pounds are broken because dieters simply feel trapped into counting calories and rigid menus.

That is, until this year, because Freshii, the rapidly growing fast-casual restaurant for the health conscious, announced it is debuting the Freshii15, an eating plan based on customization, devised to help the on-the-go person easily recommit to their New Year’s goals, through not only losing weight, but also gaining health.

Customization will be the biggest eating trend in 2011, and the Freshii15 plan, designed exclusively by celebrity dietician, Ashley Koff RD, focuses on allowing customers to enjoy an array of foods while balancing their nutrients to keep them energized. “The ideal eating occasion contains a balance of carbohydrate, protein, healthy fat, and unlimited vegetables,” says Koff.  ”Rather than counting calories, we are seeing a trend of weight loss programs focusing on balancing nutrients and customizing healthy ingredients, and that’s great because it works by aligning with the body’s true needs – after all, we know that all calories are not created equal.”

The Freshii15 menu offers signature items, while sticking with Freshii’s mantra of customization.  From a special menu of rejuvenating bowls filled with warm brown rice, roasted chicken, and egg whites to blissful salads tossed with tofu, avocado, and mango, Freshii15 offers an easy to follow, custom built option with a colorful palette of delicious ingredients from which to choose.

Customers can lose weight by creatively deciding what they want to eat and learning to make those choices elsewhere. “The key to weight loss is choosing what you want to eat; ‘having it your way’ leads to empowerment and avoids boredom.  By eating the Freshii15 menu regularly and following our healthy tips during other meals, you will stay moving in the right direction towards making your weight loss goals,” promises Koff.

And Freshii CEO, Matthew Corrin agrees, “Freshii is changing the face of fast-food by expanding across the globe and bringing a mission of green business practices and healthy, responsible eating.  By launching initiatives like Freshii15, we are helping people learn how to customize their own healthy meals and reach their weight loss goals in the New Year.”

For even more delicious eating ideas, those taking the challenge can visit to post and view their favorite Freshii15 creations. There is also a blog and place to share inspirational stories. To see the innovative menu and get inside tips, giveaways, and other healthy surprises, go to or get social on Facebook and Twitter.

About Freshii

Freshii’s new store openings have been met by massive lines of people looking to satisfy their craving for a nutritious meal on the go. Freshii’s menu offers salads, burritos, wraps, rice bowls, yogurts, and soups in a “build your own” format, personalized with ingredients from three categories: light – super low in fat, but high in fiber, essential vitamins, minerals, antioxidants and lean protein, balanced – essential fats, slow-burning carbs, good oils and high protein, and classic – great flavors to be enjoyed in moderation. Visit Freshii’s Web site to create virtual meals and instantly see nutritional values. Since 2005, Freshii has achieved recognition as the perfect place for convenient, healthy, and delicious meals and snacks served fast enough to fit into anyone’s busy schedule. While a torrent of environmentally and nutritionally unfriendly restaurants abound, Freshii is taking a stand by eliminating traditional industry staples: excess packaging, heavy energy consumption, and greasy processed meals.  Freshii’s hip, friendly, and environmentally sustainable atmosphere has brought the concept fast popularity and triggered its nations wide expansion across North America with 60 locations open and under development in over 18 cities around the world – including Dubai and Vienna. (

About Ashley Koff RD

Founder of Ashley Koff approved (AKA), the stamp of optimal nutrition; she is your go-to source for any questions about food and dietary supplements. Seen regularly in such media outlets as Huffington Post, Good Morning America Health, E! News, Redbook, and O Magazine, she is the resident nutritionist for CW’s upcoming “Shedding for the Wedding” and the new ESPNW. (

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Posted on: January 26, 2011