Muscle Milk® Partners with Professional Snowboarders Gretchen Bleiler and Matt Ladley
Benicia, CA (Jan. 27, 2012) – CytoSport™, the industry leader in sports and active lifestyle nutrition products and makers of Muscle Milk®, announced today its partnerships with professional snowboarders Gretchen Bleiler and Matt Ladley. Bleiler and Ladley are set to compete in the Superpipe competition of the Winter X Games this weekend in Aspen, Colorado.
“We are very excited to have Gretchen and Matt join the Muscle Milk family. After years of seeding product to athletes in Winter Sports, it made perfect sense to ink official partnerships with two of snowboarding’s elite,” commented CytoSport’s Shane McCassy. “The relationship is more than just a logo on their helmet, Muscle Milk is integrating into Gretchen and Matt’s training programs on and off the mountain.”
Bleiler’s achievements are extensive and include Olympic and Winter X Games medals along with numerous covers including the latest issue of ESPN the Magazine’s Body Issue.
“I’m so excited to be working with Muscle Milk, not only because I love and use the product, but because Muscle Milk truly understands how to support me and my training,” said Bleiler. “This is a company that really gets it, and is creating products that will help me perform at my best.”
Ladley, who is the youngest athlete on the US Snowboard team at age 20, shows big promise and has graced the podium at several Dew Tour events in 2011 and 2012.
“It’s really cool to be the first snow athletes on the Muscle Milk team. Working the product into my training program has been a huge to help recover quick and get back on the mountain.” Stated Ladley.
Gretchen and Matt join the elite team of Muscle Milk® athletes that includes Super Bowl Champion Clay Matthews, MLB All Stars Shane Victorino, Ian Kinsler and Dan Uggla, 4x Ironman winner Chrissie Wellington, and motocross pro Justin Brayton.
ABOUT Muscle Milk
Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that promotes workout recovery, lean muscle growth, and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins & minerals. CytoSport™, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.