SpaRitual’s Soil Duo Featured in Clippings Magazine |

Portion of proceeds donated to SOIL – Sustainable Organic Integrated Livelihoods

SpaRitual is pleased to introduce the Soil 2012 limited edition lacquer duo which donates 20 per

cent to the socio/environmental non-profit, Sustainable Organic Integrated Livelihoods (SOIL)

located on the isle of Haiti. In time for Earth Day, the Soil Lacquer Duo is a poetic reminder of

earth’s precious resources and how vital they are for sustaining life.

Each Soil Duo is elegantly packaged in gift box along with a packet of wild flower seeds and an

accompanying poem by SpaRitual founder Shel Pink to encourage eco-consciousness throughout

the year. Back to Your Roots, a shimmering deep rusty brown and Native Soil, a light crème are

earthy yet chic shades inspired by Mother Nature, herself.

By partnering with the SOIL organization and donating 20 per cent of proceeds from the limited

edition duo, SpaRitual is aiding communities desperately in need of renewal and growth.

“We’re honored to be involved with the SOIL organization, and to support the foundation’s efforts

to help provide agricultural and economic resources to Haiti. Earth Day is an annual reminder of

how precious our resources are and how committed we are to environmental conservation,” says

Shel Pink, SpaRitual founder and CCO.

The SOIL organization, co-founded by Dr. Sasha Kramer, is a non-profit organization that promotes

integrated approaches to the problems of poverty, poor public health, agricultural productivity,

and environmental destruction. They work to nurture collective creativity through developing

collaborative relationships between community organizations in Haiti and academics and activists

internationally. For more information about the SOIL organization, please visit 2012, SpaRitual’s overarching theme is to honour our precious resources. Taking inspiration

from the earth’s natural resources and elements all the products and nail lacquer collections

launched throughout the year will have a direct correlation with this theme, including the Soil

Lacquer Duo.

SpaRitual is committed to providing spa and nail care products that nourish the mind, body and

spirit connection which are also environmentally kind. As with all SpaRitual lacquers, the Soil

Lacquer Duo is free of DBP, toluene, formaldehyde, and formaldehyde resin, and are formulated to

compliment slow beauty practices.

The Soil Lacquer Duo is available April 1, 2012 and will retail for $20.00 in select salons and spas

nationwide. SpaRitual nail lacquers and elixirs are also available online

at:,,,,, or

About SpaRitual

Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing

spa traditions to create a world of slow beauty. Specially-sourced vegan, certified organic, and fair

trade ingredients from around the world are used to create SpaRitual products for body, hand, and

lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs

and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays

on the pulse of sustainability issues to ensure our products; processes and packaging are as

environmentally responsible as possible.

Our brand philosophy encourages women to understand beauty as a holistic connection to oneself

and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.

Source: Clippings Magazine

For the complete story visit Clippings Magazine

SpaRitual’s Soil Duo Featured in Clippings Magazine

Check out SpaRitual’s Soil Duo for a good cause!

Posted on: April 5, 2012