Portion of proceeds donated to SOIL – Sustainable Organic Integrated Livelihoods
SpaRitual is pleased to introduce the Soil 2012 limited edition lacquer duo which donates 20 per
cent to the socio/environmental non-profit, Sustainable Organic Integrated Livelihoods (SOIL)
located on the isle of Haiti. In time for Earth Day, the Soil Lacquer Duo is a poetic reminder of
earth’s precious resources and how vital they are for sustaining life.
Each Soil Duo is elegantly packaged in gift box along with a packet of wild flower seeds and an
accompanying poem by SpaRitual founder Shel Pink to encourage eco-consciousness throughout
the year. Back to Your Roots, a shimmering deep rusty brown and Native Soil, a light crème are
earthy yet chic shades inspired by Mother Nature, herself.
By partnering with the SOIL organization and donating 20 per cent of proceeds from the limited
edition duo, SpaRitual is aiding communities desperately in need of renewal and growth.
“We’re honored to be involved with the SOIL organization, and to support the foundation’s efforts
to help provide agricultural and economic resources to Haiti. Earth Day is an annual reminder of
how precious our resources are and how committed we are to environmental conservation,” says
Shel Pink, SpaRitual founder and CCO.
The SOIL organization, co-founded by Dr. Sasha Kramer, is a non-profit organization that promotes
integrated approaches to the problems of poverty, poor public health, agricultural productivity,
and environmental destruction. They work to nurture collective creativity through developing
collaborative relationships between community organizations in Haiti and academics and activists
internationally. For more information about the SOIL organization, please visit www.oursoil.org.For 2012, SpaRitual’s overarching theme is to honour our precious resources. Taking inspiration
from the earth’s natural resources and elements all the products and nail lacquer collections
launched throughout the year will have a direct correlation with this theme, including the Soil
SpaRitual is committed to providing spa and nail care products that nourish the mind, body and
spirit connection which are also environmentally kind. As with all SpaRitual lacquers, the Soil
Lacquer Duo is free of DBP, toluene, formaldehyde, and formaldehyde resin, and are formulated to
compliment slow beauty practices.
The Soil Lacquer Duo is available April 1, 2012 and will retail for $20.00 in select salons and spas
nationwide. SpaRitual nail lacquers and elixirs are also available online
at: pharmaca.com,zappos.com, skinstore.com, beauty.com, zappos.com, or skinstorerx.com.
Founded by lifestyle futurist Shel Pink, SpaRitual fuses a mind, body, spirit connection with healing
spa traditions to create a world of slow beauty. Specially-sourced vegan, certified organic, and fair
trade ingredients from around the world are used to create SpaRitual products for body, hand, and
lifestyle. Our natural formulations never use synthetic dyes or parabens, and our vegan Nail Elixirs
and Lacquers are also free of toluene, formaldehyde, formaldehyde resin and DBP. SpaRitual stays
on the pulse of sustainability issues to ensure our products; processes and packaging are as
environmentally responsible as possible.
Our brand philosophy encourages women to understand beauty as a holistic connection to oneself
and to the environment. Only by slowing down, can we allow our inner beauty to radiate outwards.
Source: Clippings Magazine
For the complete story visit Clippings Magazine
SpaRitual’s Soil Duo Featured in Clippings Magazine
Check out SpaRitual’s Soil Duo for a good cause!