Hurley Launches Women’s Performance Swimwear
Its 2017 women’s line – created with world champion surfer Carissa Moore’s direct feedback – redefines high-performance swimwear.
Hurley adapted key insight from Nike’s Innovation Team, utilizing their extensive research around sports bras, to create a new made-for-women product line that performs as good as it looks and feels.
They also included three-time Women’s World Tour champion Carissa Moore in the creation process.
“It was exciting to work alongside the Hurley design team developing an in-water performance product that addressed my needs,” says Moore.
Specifically, Moore requested a suit that would stay put in the roughest conditions. That’s why each top has strategically placed fixed straps (and sewn together on one style) so they don’t move and keep everything in place no matter what she’s doing in the water. Lightweight and removable waterproof bra cups and stabilizers also help to secure and support the bust.
Moore says she also needs to feel light and mobile, which is why each piece features quick-dry fabric and the tops have a front center keyhole that lets water drain almost immediately.
The bottoms feature many of the same designs, including un-adjustable straps around the hips and contoured cuts for a secure fit.
There are three styles of tops and bottoms – each offering different levels of coverage and support – that can stand alone or be used in a bikini quiver that adapts depending on the activity. Every piece in the collection has been water tested and expert approved so that women can move in and out of the water with confidence.
“One of the things I love most about Hurley’s new women’s line is the different styles available for a wide range of body types and fitness levels that perform well for any water activity – there’s something here for every active woman,” says Moore.
There’s something here for every active woman.
– Carissa Moore
You can read more here.