Amy Stanton - Founder and CEO | - Part 8


Stanton & Company recognizes that the marketing landscape is changing and evolving in a way that demands a whole new approach – with smaller budgets, brands need to be nimble and innovative.

A full-service marketing and PR agency, S&Co develops a customized strategy and plan based on each client’s business objectives, and tailors the tactics accordingly.

Marketing and PR work hand-in-hand, all geared towards building awareness and generating tangible business results. Marketing efforts should deliver results and have incremental PR value.

S&Co provides the big-picture, high-quality thinking and approach of a large agency, but with the hands-on and personal care of a dedicated team.

Across the board, each of S&Co’s clients have a strong philosophy and belief system, upon which our marketing/PR strategies are built.

  • Bernard
  • Denege Prudhomme
  • Fancie
  • Jessica Hofmann
  • Jody Sowa
  • Kara Froula
  • Kelsey Kearns
  • Nicole Callas
  • Sadie Ruben


Amy Stanton

Amy K Stanton
Founder & CEO, Stanton & Company, LLC

Amy founded Stanton & Company (S&Co) with a passion for promoting and building positive female role models and messaging for women. Since 2006, when the company opened its doors, S&Co has built a roster of philosophy-driven brands including exceptional athletes, lifestyle experts and brands in the healthy, active living space. S&Co is focused on building platforms, events, content and programs to create real impact and results, for and around women.


Before founding Stanton & Company, Amy served as the first-ever Chief Marketing Officer for Martha Stewart Living Omnimedia. While at MSLO, Amy focused on creating a unifying brand and marketing strategy, and as part of that process initiated the development of key marketing vehicles for the company, including a new brand identity and advertising campaign.

Prior to that, Amy was the Director of Marketing & Communications for NYC2012, New York’s Olympic bid, where she developed and executed both the local and international campaigns for this first-ever endeavor. Working with companies in every industry throughout the city, Amy mobilized New York’s creative community and some of the city’s most valuable resources, icons, and VIPs behind the Olympic effort. Before NYC2012, Amy worked in account management at advertising agencies including BBDO, JWT and BBH on blue-chip brands including Kodak, Pizza Hut, Lipton, and Axe.

With an entrepreneurial upbringing, Amy always planned to start her own business and, inspired by her work with athletes during the Olympic bid, recognized an important and underleveraged opportunity to help promote and build the area of women’s sports. As the company has grown, Amy’s traditional marketing background and personal passion for health and wellness have influenced the expansion of the business. While Amy’s tennis career never made it past captain of her high school team, she has completed the Boston to New York AIDS Ride twice, dabbled in triathlons, and has completed five marathons.

From the Founder, January 2018
Posted on: January 7, 2018
S&Co’s New Years Resolutions
Posted on: December 29, 2017
From the Founder, December 2017
Posted on: December 6, 2017
S&Co Team Shares Favorite Ways To Give Back
Posted on: November 27, 2017
Stanton & Company Is Looking For Spring Interns!
Posted on: November 27, 2017
From the Founder, November 2017
Posted on: November 8, 2017
S&Co’s Favorite Thanksgiving Recipes
Posted on: October 31, 2017
A Day in the Life of S&Co Fall Interns
Posted on: October 23, 2017
From the Founder, October 2017
Posted on: October 9, 2017
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