Do You Need a Bidet? The Butt-Spritzing Toilet Gizmos are Making a Splash in the U.S.
Originally posted January 18, 2019, USA Today
By: Carly Mallenbaum
TUSHY, the modern bidet, was featured in USA Today. The article talks about the continued rise in popularity of bidets. Although bidets are common fixtures in Asian and European bathrooms, the U.S. has been more hesitant to adopt this toilet paper alternative. However, brands like TUSHY are opening up a dialogue around hygiene and making bidets appealing to the modern American. Carly writes, “Tushy founder Miki Agrawal, who started her company in 2016 after also starting period underwear brand Thinx, says her profits have more than doubled year over year because America is in the midst of a behavioral shift when it comes to the environment -Â and their lavatories… Basically:Â Eschewing tree-killing toilet paper or pipe-clogging wet wipes in favor of a spray of water seems altruistic, cool and hygienic.”
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