brand marketing
Stanton & Company brings a unique approach and fresh pair of eyes to each of our clients. All marketing and communications efforts stem from a strategically sound brand platform. Creativity has been redefined by emerging media, a fresh approach to PR, and a new reliance on innovative grassroots marketing. We work with brands we love and promote them in ways that excite us.
public relations
Stanton & Company approaches PR as a key component of any brand-marketing plan. Now, more than ever, marketing and PR go hand-in-hand in order to maximize the impact of great ideas, innovative programs and marketing dollars. With a great brand or marketing story, PR can be an incredibly impactful and cost-efficient tool for building momentum and buzz. We start with a strategic PR plan and use tactics ranging from traditional media outreach to influencer and blogger engagement, always tailored to a Client’s individual needs.
social media
Stanton & Company understands the importance of social media platforms, blogs and viral promotion. In this new age of marketing and PR, building digital communities and establishing an ongoing, intimate dialogue is a powerful influence, and social media serves as a great opportunity for testing and risk-taking. A brand’s social media efforts must live seamlessly as a part of the broader marketing and PR strategy, with a tailored brand-specific voice across all mediums.
representation
Stanton & Company approaches representation as a long-term brand-building exercise. Working with athletes and lifestyle experts, S&Co handles all aspects of an individual’s brand marketing, securing endorsement and marketing opportunities, creating licensing partnerships, developing content ideas, and advising on all aspects of their marketing plan. And, as Clients evolve and look towards the future beyond their sport or current profession, we create opportunities to help expand their skills and help develop a broader life plan.
influencer engagement
Stanton & Company knows that personal engagement with resonant ideas legitimizes a product or brand. We have personal relationships with influencers in various arenas – sports, entertainment, media and key personalities in the broader healthy, active living space.
event development & production
Stanton & Company recognizes that powerful event experiences can create a lasting impression and long-term, meaningful connection with those who attend. Events are a physical manifestation of a brand, and are built from a brand strategy as a component of an overall marketing plan. S&Co works with brands to develop original events with impact, geared at delivering business results. In addition, again based on strategic objectives, S&Co identifies events for our Clients to align with and/or participate in as sponsors, speakers and programmers.
sponsorship & partnership cultivation
Stanton & Company collaborates with brands, events, properties and individuals to sell sponsorships and develop partnerships that will have a meaningful and lasting impact for all parties involved. Sponsorship sales are just the beginning, and S&Co recognizes that meaningful activation is key to the long-term success of these relationships.
olympic activation
Stanton & Company has deep experience with the Olympic Games from a variety of angles, from the Olympic bid process, to Olympic sponsor marketing and activation, to Olympic athlete sponsorship and activation. Alignment with the powerful brand of the Olympic Movement can drive business and create a powerful halo for consumers, but again, sponsorship is the beginning and activation is key.
branded content development
Stanton & Company leverages branded content as a meaningful marketing tool on its Clients’ behalf. Working with various production partners, S&Co develops content around Clients for TV and web, as part of a broader marketing strategy and plan.